Richard W.Bond- "called attention not only to some general points of practice, wherin Lyly set the example to Shakespeare, but also to great many Shakespeare parallels of phrase or idea" ...He made "no doubt that the great majority of such are cases of imitation, adaptation, or unconscious reminiscence by Shakespeare," which were not of "mere coincidence".-
Euphism (expression invented by Harvey, 1589), defines a literary phenomenon or style of very peculiar character which had a great influence on the literature and the conversation language of the Elizabethan period in the 1580s..
The means used by Euphism basically are to increase the emphasis. At first among them is the use of Antithesis (alternate hypothesis, dialectics, contraries, opposite)
K.Kneile concluded in his studies on John Lyly that he perfected the distinctive rhetorical devices on which the style was based. His “Euphues, the anatomy of wyt"” you may name a constant great forth ongoing Antithesis. It includes all forms, from the simplest to the most complicated. One, and more often two, three, or more words in the same sentences are parallel in position and grammatical function .
It can be stated, that Marlowe was the greatest master of the antithesis ,